We cannot stress strongly
enough the importance of Google Plus. When Google first launched Google Plus
on June 28, 2011, many of us did not take it seriously and thought of it as
just another Social Network to maintain and manage, and participate in. But
soon everyone came to realise that Google plus is not just another Social
Network, this is something different and soon after, we tried to get all our
clients to join Google plus. Many of our clients are already on Google plus and
some of the clients are still being hunted down to join the Google Plus page.
What Exactly is Google Plus and How to Use it for your Business?
So what exactly is Google
Plus? How is it different from other Social Networks out there? Why must
businesses get into Google Plus? Google Plus may seem a little like Facebook to
inexperienced eyes. They have the same kind of features as post your status,
links pictures etc. on your profile and these being visible to your
friends/followers on their home networks, which Google calls circles. But there
are far too many differences.
Google Plus was first launched
in June 28, 2011. Currently it has about 400 million users and about 100
million users are active every day. Owned and operated by Google, Google Plus
is a multilingual Social Networking and Identity service. As opposed to other
common public networking sites which are usually utilized through only one web
page, Google has described Google+ as a "social layer" made up of not
just only one site, but rather an overarching "layer" which protects
many of its online qualities. You can sign up and log into your Google+ page
very easily using your email account. Once you signup and log into Google, go
to your Google+ page and create a business profile. Google will ask you to fill
out a form with your recent information about you and our business. You can
make posts, comment and check notifications through your desktop or laptop and
any other mobile devices that allow you to use a browser. Your potential
customers can easily find your business information on Google+. With a lot of
built in features like sharing, hangouts and circles, your customers will find
better information about your business when they search on Google. The results
to the right of the search results may include relevant content from your
Google+ page. This can be your recent posts, photos and videos. Through posts
and video hangouts, you can even Get face-to-face with customers. They can also
see who likes your posts or who shares them and what you share. This will tell
you what is most important to your “friends.” The Google share button +1 can
also be embedded to your website. Getting a +1 from your customers gives a
separate “Page Quality” score for your website. This will change the way
you get traffic, Read More
Why must businesses get into Google Plus?
First of all we need to be
clear that the core of Google is Search Engine and that's what it does
best, search. Your potential customers are using Google to search and get
information about a product from the convenience of their homes or offices
before buying them. About 83% of your customers are using this Search
Engine to connect with your business, products, and services. Google is very
successful because they provide the users with the best, most relevant search
experience possible.
Google's addition of +1
With Search for Products and
Services, comes SEO, keywords, keyword
rankings and Google Indexing which impacts your business and
sales of products. We have already established the fact that Social Media
affects your SEO. Your Social shares and likes on Social Media and blogs now
has an effect on how your website is displayed on Google search result and
Search Engines take this into account while displaying a search result. Google
will rank your site higher depending on how important Google think your
products and services are to people when they write or talk about it, share it
or comment on it. Real impact that Google Plus has is not the same as Facebook and Twitter or
any other social network. It is much more significant because when you +1
a blog or website, you are letting Google know that you like that and they will
bring relevant sites to you when you search.
Getting Reviews from your Clients.
Ok, so you want to sell more
products and services, and want more people to visit your site. Yes we all want
that. To do that, you have to let your presence know and felt through the
search engines. When it comes to Social Media Networking, It all comes down to
how many people really connect with you on a personal level. The more people
like, comment or share your product, the more value it has with Google.
So the bottom line is get as much comments, shares, likes form your
customers as possible. It is really as simple as this. So we would really
stress on getting more comments and reviews from your client and posting them
on Google Plus Page.
Simple Tips for Getting Customer Reviews and Testimonials.
We will discuss few simple
methods to get more quality testimonials or comments from your customers that
will naturally persuade other users and generate new customers. With practice,
every small business should become natural at it. Collecting testimonials
should become a constant pursuit, a very important process of Internet Marketing.
We have few really simple
solutions for getting reviews from your clients.
- Free offer or discount coupons: Offer your clients some free goods or services and if they like your product or they are satisfied with your services, please ask them to visit your Google Plus page by clicking on this link (URL:) and post a comment on it. You may even hand them a card or coupon while asking them to post a comment or testimonial on your Google Plus page.
- Get Testimonials as soon as possible: You should try to get your clients' reviews at the point of sale or within the first week of sale because customers are mostly motivated during this period of time.
- Contact your customers: Call your customer or contact via email after sale to find out if they still carry the same warm feeling. Most of the time they will be willing to share their experience and It could be a follow up testimonial that we could use for marketing.
- Effective Testimonials: Personal and specific testimonials work successfully focusing on key words. Vague or enthusiastic testimonials have no impact. Ask customers to describe how your product or services took away the sufferings and made your customers life easier.
- More personal information: Have your customers describe their relevant back ground. this makes it more personal. Most readers can relate to the customers' experiences when they read them.
- Get your clients Permission: Make sure that your clients don't mind using their testimonials for marketing and they have no objections.
How Do I Get Zagat Score on My Google Plus Page?
Google acquired Zagat in
September and started incorporating the Zagat scores into their review process.
In the words of Google, “Zagat
scores and summaries are made from the reviews of millions of Google+ users.
They are a fundamental part of the Google+ ecosystem and their goal is to
provide users with a clean and quick summary for the places you care about. Google’s
ultimate goal is to help you always choose the right place to go with Zagat’s
expressive 30-point scoring scale and convenient, concise summaries of user
reviews.”
So there you have it, few
simple tips on Google Plus Page. Please continue to Google and have a very
Happy New Year.
